LG Bets on Pricey OLED Technology as Future of TVs
LG Electronics Inc. announced two new giant OLED TVs with ultra-high definition screens Monday, sticking with its strategy of using the exceptionally expensive OLED display technology. The South Korean company said it will ship 65-inch OLED TVs starting September in South Korea, Europe and North America. A 77-inch model will hit shelves later this year. While major TV makers are pushing to make ultra HD TVs mainstream, they use LCD screens. The super-high resolution picture, also known as 4K, packs four times more pixels than regular HD televisions. Making ultra HD quality TVs with OLED screens remain costly. LGs 65-inch model will cost 12 million won ($11,765). Other types of ultra HD televisions sell for less than $3,000. OLED features deeper color saturation and a sharper image quality than LCD. But for years, its cost and high production error rate prevented the technology from catching on among mainstream consumers. LG said it is committed to OLED because the cost will co...