Apples iOS App Store still handily trumps Google Amazon offerings in new analysis
The three digital download destinations were pitted against one another in the Pfeiffer Reports "2013 App Store Maturity Shootout." All three stores were compared in four key categories: search, discovery assistance, an evaluation grid maturity score, and user experience friction. When the overall results for each mobile application store were tallied by Pfeiffer, Apple was the clear top choice, earning a score of 53.1 out of 100. That handily beat Google Play, which scored 40.9, as well as the Amazon Appstore, coming in with a score of 34.1. Pfeiffer still sees a great deal of room for improvement for Apples iOS App Store, particularly in making it a destination where users can more clearly learn more about applications and trends in the market. "Current app stores do not fully reflect the breadth and richness of apps that are out there," the report states. "They work fine if all you are interested in is the next bestselling game. If, on the other hand, you ar...