Video on Instagram first impressions
Instagram today unveiled a chic cure to capturing and sharing videos through its iOS and Android mobile apps, one that will no doubt give Twitter pause as to what it wants to do next with Vine. Called Video on Instagram, the feature is more nuanced than its GIF-y counterpart. The Twitter-owned, 6-second video taking Vine has its merits, but Instagrams take on video comes packing a few more features and lacking loops. In videos lasting up to 15 seconds and no less than three, users can apply one of 13 filters, pick a cover photo and erase the last clip they take. Those extra nine seconds touch on what CEO and Co-Founder Kevin Systrom referred to as the Goldilocks moment: Not too short, not too long. In a way, hes right, but at the end of the day theres only so much you can do with 15 seconds. On the flip side, theres also too much you can do, so whether Instagram has really hit on the social cinema sweet spot will be subject to the test of time and users patience. How it wor...